So what's changed? Apple originally had the iPhone's single-charge longevity down as five hours' talk time, video playback time and web browsing time, and 16 hours' music playback. Today's revised figures up those number by up to 60 per cent: eight hours' talk time, six hours' browsing time, seven hours' video playback and 24 hours' music listening.
It's all highly theoretical, of course, as were Apple's original numbers. We're sure, under lab conditions, with the screen dimmed right down, the iPhone can deliver those new figures, but if the handset actually delivers them in the real world, it'll be the first smart phone that ever did match the promised spec.
As Apple admits: "All Battery claims are dependent upon network configuration and many other factors; actual results may vary."
Apple now has a better idea how many iPhones it's going to sell, and punching that into the company's humungous iPhone Excel spreadsheet reveals it can afford to fit a pricier, "optical-quality glass" panel on the front and either a bigger or a more advanced battery without too many negative effects.
Or it's simply decided it can't risk the reputation of a $600 handset on such factors and is taking the hit.
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